Despite its age, email marketing is still one of the most widely used marketing campaign methods in the world, with some estimating that it can offer a 42x return on investment.
There’s nothing quite as important as contacts when it comes to getting your affiliate email marketing business off the ground. Contacts, meaning people, and people mean connections, connections mean conversions, and conversions mean profit.
So, how do you get those oh-so-important contacts? By creating an email list, a collection of email addresses linked to customers or prospective customers.
Now, you’ll want to listen up (or, rather, read attentively) because this won’t be quite as simple as putting together a shopping list. Still, if you take the right steps, you’ll soon have an incredibly useful and powerful marketing tool on your hands.
Email marketing is one of the most effective forms of marketing out there – especially for affiliates: it’s personal, gives you a direct line of contact with leads, and affords you complete control over your messaging.
So without further ado, here are our top tips for putting together a stellar email marketing list for your affiliate program.
1. Create Irresistible (And Unique) Calls To Action
Want people to sign up for your email list? Tell them why they’d want to!
Putting a unique and relevant call to action on each of your website’s pages—whether it be a blog, product page, or landing page—sends a strong message. It says, “the emails you receive from us will be directly related to the reason you were interested in us, to begin with”.
Let’s say a visitor is browsing your selection of luxury watches. What CTA do you think would work better?
“Click here to sign up for our email list and be notified of our latest products!”
“Click here to be notified of our latest watches the second they come in!”
Needless to say, the latter will lead to far more sign-ups. And if you don’t know what sort of message will resonate with your audience, then it’s probably time to do some good old-fashioned market research and get to know your audience!
2. Make Use of a Pop-Up Sign-Up Banner
Surprisingly often, your visitors won’t need convincing to sign up for your email list; they’ll just need to be shown how to do so. That’s why pop-up banners can be so useful. They’re an impossible-to-ignore way of informing visitors of how they can stay in the loop with your business.
There are plenty of WordPress plugins that can help you create effective and appealing pop-up banners, such as Optinmonster or TrustPulse. These give you complete freedom in creating your pop-up banner: you can determine the timing, positioning, and design of your banner at will—it’s a lot more straightforward than you’d think!
3. Offer Genuine Value
Your marketing emails can and should be more than just advertisements. They can be ways to provide real value to your audience in ways that keep them coming back time and time again.
For instance, you could offer a regular newsletter to your email recipients, offering them a personal look at your business’s goings-on and providing them an insight into what products could be coming up in the future.
Doing this will not only ensure that you achieve a high level of engagement with your emails, but will also increase your audience’s opinion of your business.
Well, it demonstrates a level of integrity that not all affiliate marketers have. You aren’t just there to sell stuff to your audience—you genuinely want to include them in the production process. That level of integrity means a lot, particularly in a personality-centric industry like affiliate marketing.
If you approach them right, emails can be an incredibly valuable tool in your affiliate marketing toolkit; you’d be a fool to ignore their potential.
If you’re looking for some guidance, regarding email lists or anything else, feel free to get in touch! We’d be happy to lend you a helping hand or guide you towards our handy backlog of how-tos and blogs.
Welcome! I’m Alexis, an affiliate marketing guru and founder of A is for Affiliate. My focus is to help you create a successful affiliate network.
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