Affiliate marketing on social media can be a huge success or a complete disaster.
As a new affiliate marketer, it’s tempting to want to post your referral links in every place possible… especially on social media where you know real people spend so much time.
Networks like Facebook and Twitter can indeed be great places to earn affiliate commissions, but it’s important to be aware of affiliate marketing best practices before flooding your follower’s social media feeds with links. After all, no one likes spam…
We are going to cover the do’s and don’ts of affiliate marketing on social media.
It not only helps you to get the word out but it helps you to lift up others and build awesome partnerships.
It’s important to be professional in affiliate marketing – and that includes promoting your affiliate offers on social media, too. If you’re just getting started with social media, make sure to do these four things…
1. Know your audience and use the right networks
Understand the ideal customer of your affiliate offers and research what social media networks those customers use. SaaS offers may work better on Facebook or LinkedIn where you can target business owners while consumer products may convert better on Instagram or TikTok.
It’s important to understand your user and their experience, both online and in the social word.
2. Spend time designing your profiles
Make your social media accounts look legit! Take some time to complete all profile fields (your page’s description, location, etc) and upload your logo and a related banner image. This will help build your perceived authority and make your page look more trustworthy.
3. Create a content calendar
One of the main points of this article is to not come across as spammy on social media. Spend an afternoon to create a content calendar that includes a blend of content from your own website and related industry resources that’s spread out over a couple of months.
This will encourage your followers to engage with your profile since you’re providing them with helpful information
4. Send traffic to your website
More often than not, it’s better to send traffic to your website before forwarding on to an affiliate offer. This helps build your own “owned” audience. You’re also able to use email marketing software to capture contact information directly on your website.
Email blasts can be a useful marketing channel if you want to create online courses or sell your own digital products. You’re only able to leverage email as an additional affiliate channel if you move your audience away from social media.
While you’re getting started on social media, it can be tempting to want to grow your page quickly. New affiliate marketers usually consider buying likes or posting way too often. Don’t fall for those temptations…
1. Don’t buy likes or followers
Having a large audience that doesn’t engage is only going to be good for your ego (for a short amount of time). If your audience largely consists of bots or people who are not the ideal customer of your affiliate offers, you’ve wasted your money.
Those accounts are not going to convert which means you’re not going to earn commissions. Quality over quantity is important with affiliate marketing and social media.
2. Don’t spam your audience
It takes time and effort to build a quality audience on social media. Don’t spam them. They will either mute your profile or unfollow you completely. Make sure your content is relevant and relatable so they remain engaged with your page and share your content with their friends.
It’s better to have a smaller audience who is engaged than a large audience that isn’t. An engaged audience will retweet your content which will earn you more engaged followers.
3. Don’t send traffic directly to your affiliate offers
Social media algorithms will quickly sense that your referral links are affiliate offers and reduce the reach each of your posts receive. Furthermore, it’s even against Facebook’s terms of service to send traffic directly to an affiliate link if you’re advertising on their network.
Kill two birds with one stone and create quality blog content which then can be shared on social media. That will help with SEO and make it easier to build your content calendar.
Earning potentials with affiliate marketing are exponential so it’s easy to understand why you’re so excited to get started. Don’t let that idea get in the way of your success on social media — take your time. Build a website. Build backlinks. Create content. Curate your social media content calendar.
You’ll get there. It just takes time and you’re going to be more successful with affiliate marketing if you’re professional and not spammy on social media.
And the good news is, you have help. We can run your affiliate marketing program on our white label program for you, if you’d like!
If you’re not sure how to do it, ask the team at A is for Affiliate for some affiliate marketing help, any time.
Welcome! I’m Alexis, an affiliate marketing guru and founder of A is for Affiliate. My focus is to help you create a successful affiliate network.
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